🤔 Wiser! - In Case You Missed It (September 2022)
There are now almost 15k subscribers like you who get Wiser! every week. In case you missed it, here's everything that was published in September...
Brand Strategies For The Metaverse
From Adidas to Zara, from Airlines to Zoos, consumer brands are experiencing new ways to build loyalty amongst customers, or find new ones.
They're building new revenue streams, enhancing customer experience, and improving operational efficiency.
But their biggest win out of all of this: they're learning.
These brands are testing what works and what doesn't. They're seeing customer reaction up close and personal. Which is important, because some things have worked really well. And some haven't!
Here's The Thing: they're getting Wiser! all the time. Whilst the laggards are losing ground.
Which is why I have built a unique collection of over 200 brands and their strategies in the Metaverse. Including:
Adidas, AIA Insurance, Alfa Romeo, Asics, Aston Martin, Atari, Audi, Bacardi, Bentley, Bose, Boss, Budweiser, Burberry, Cadbury, Campbell Soup, Carrefour, Champion, Chevrolet, Chipolte, Coca-Cola, DBS Bank, Decathlon, Dior, Disney, Dolce&Gabbana...
"This is the single, largest collection of brand reference material for web3, NFTs, blockchain and the Metaverse" - Rick’s Mum (Sept 2022)
To access the collection of over 200 brands, go here (you'll need a Premium subscription to access the link).
Wiser! Newsletters:
🧸 Wiser! #93: Walmart In The Metaverse | Nike's NFT Sales | CBDC East v West | Right Wing Social Media Nonsense
Walmart's entry to the Metaverse is a way to find new customers. Nike leads the way in NFT revenues. There are stark differences in attitude towards CDBCs between China and the USA. Texan's so-called 1st amendment laws on content moderation are anything but.…
🇨🇳 Wiser! #92: Social Media | TikTok | Crypto Regs | Brand Strategy For The Metaverse | Peloton's Crisis
TikTok's anti-China narrative. Biden's crypto consultations. Peloton's brand crisis. AWS v Microsoft cloud. Brand strategy in the Metaverse.
💠 Wiser! #91: The Merge | Google Fined | Code2022 | Thunderbirds NFT | TikTok's Propaganda Machine
Ethereum's Merge happens, signalling a major change in the evolution of the new tech economy. Meanwhile, old tech giant Google loses in court and lands a $4.1 billion fine. BigTech's leaders go to Code. Thunderbirds made into NFTs and is TikTok a propaganda machine?…
👮🏻♂️ Wiser! #90: Meta Fined | Apple's Unfair Advantage | Musk in Space | TikTok's Digital Cocaine
Meta has been given their largest ever fine for failing to protect teen users. Apple are applying an unfair advantage to build an ads business. Elon's Starlink faces many hurdles to be the no 1 satellite service. Three reason's why TikTok is as addictive as slot machines.…
💍 Wiser! #89: Big Brands In The Metaverse | Elon & Twitter | When The Zuck Talked To Joe
Big brands are dipping their toes in the Web3 ocean, learning about NFTs, crypto, blockchain and DeFi. They're learning alot and get themselves ahead of the game. Plus the latest twist in the Elon Twitter soap opera & the Zuck talks to Joe…
Wiser! Insights:
Can Peloton's Rowing Machine Save The Sinking Ship?
🔒 As Peloton announces its latest product, co-founders John Foley and Hisao Kushi announced they are leaving the troubled premium-priced brand. The question is: can a rowing machine that's 3 times more expensive than the competition save the company?…
TikTok Is Killing Facebook, But Is It A Propaganda Machine For The CCP?
🔒 TikTok is bossing it! The app commands the time and attention of the most influencable demographic in society (young people). It also happens to be a Chinese tech company, raising huge questions and concerns about influence from the CCP over this cohort.…
Three Reasons TikTok Is As Addictive As Playing The Slots.
🔒 TikTok is the app that has redefined social engagement. Everyone wants to be like TikTok. The ocean tankers of Facebook and Instagram are turning. But what's the secret? Why is TikTok so addictive? Why is it commanding so much attention? It comes down to 3 things...…
Unlocking the Metaverse: Where Our Virtual and Physical Lives Come Together.
🔒 Unlocking the Metaverse: What’s happening and what's next in this disruptive technology. This collection of writings, videos and podcasts will tell you all you need to know about the Metaverse.…
When Mark Zuckerberg Talked To Joe Rogan.
🔒 For almost 3 hours, the boss of Facebook and Meta spoke to Joe Rogan, Spotify's controversial headline star. It was inevitable that there would be some nuggets from the Zuck. It was the impact on society that caught my attention!…
"NFTs Are A Blank Canvas To Create Art": The Eternal Collection by Sir Anthony Hopkins
Legendary actor Sir Anthony Hopkins has 1m followers on Twitter. He's just told them that he's about to launch a collection of unique art as NFTs. The Eternal Collection triggers the human emotions driven by Status and Scarcity.…
Technology Is Neutral: Why The Tornado Cash Ban Is Wrong
🔒 Tornado Cash is automated computer software designed to anonymise the sender and receiver of a financial transaction. The perfect tool for laundering money. But was it written for this purpose?…
🎙 Podcast #10: Young people’s data, Instagram, Peloton, and air fryers
Co-host Shaun Weston and I discuss protecting young people online with expert Jeffrey Kluge. We also talk Peloton's odd pricing strategy for the new rowing machine, some interesting Instagram stats, tech headlines and Shaun's love for his new air fryer.…
🎙 Podcast #9: Apple's Gadget Updates, Meta's Fine, Canoo's EV and Stranded on a Desert Island
Rick Huckstep and Shaun Weston talk about the recent Apple event, called Far Out, in which Apple updated the iPhone, the Apple Watch and AirPods. They also discuss Meta’s largest ever EU fine, Canoo EVs, wearables stats, and 50s jazz.…
🎙 Podcast #8: NFTs | Artemis | Twitter Abuse| Dessert Dilemmas
Co-host Shaun Weston and I discuss NFTs, or non-fungible tokens. What are they? Are they a fad or the future? Also, Nasa's Artemis programme, Black Gold, Premier League Twitter abuse, and apple pie.…